.Manly Bands is a direct-to-consumer seller of guys's bands. The provider released in 2016 after John Ruggiero, the co-founder along with his partner Michelle, could not discover a suited wedding event band.This is Ruggiero's second appearance on the podcast. In April 2021, our experts covered the company's starting, one-of-a-kind ring components, and more. Since then, Manly Bands has obtained its supplier. The manufacturing of rings from, mention, Port Daniel's whiskey gun barrels or Fender guitar cords creates engaging video recording, states Ruggiero, perfect for narration on social media sites as well as elsewhere.The whole audio of our discussion is ingrained listed below. The records is actually revised for length and clearness.Eric Bandholz: Give our company a rundown of what you perform.John Ruggiero: My other half, Michelle, and also I started an on-line ring provider knowned as Manly Bands in 2016 to fix a concern of wedding celebration bands for males. Our company were only wed. I possess large fingers and also could not find a ring that I liked that was actually not overpriced. My possibilities were ordering from a catalog or having something custom-built.I found yourself buying coming from a website. The band got there in a level mailer, without any package or customer support. It was an awful knowledge through today's ecommerce specifications.Our experts received married, relocated to Fla, and required a project. Our team told our own selves, "Our team are actually each business owners. Why don't our team make our personal company?" Our company covered the types of troubles our company 'd viewed as well as just how to handle them. My ring adventure turned up, and our company decided to try to address it for other people.Our objective when our team started was to pay for lease. Our experts presumed making a married couple thousand bucks a month from this would certainly be actually wonderful. Our team considered it a way of life company, not high-growth. It was actually merely Michelle and me in our garage making rings as well as sending them out to consumers. Our company had actually hit on one thing. Our message resonated along with potential customers.Michelle and I create a superb group. I think of tips, as well as she's the implementer. A lot of our excellence mosts likely to her creative mind. She names the rings and also creates identities. She hooks up the bands to clients. Illustrating a band solely as "eight-millimeter black" didn't suffice.We designed rings from unique materials, including Jack Daniel's barrels or special metallics. The business took off. Ever since, our company have actually expanded greatly. We now have over 55 people in the Manly Bands loved ones. Regarding one-half of those are actually band craftsmans that work in our lately acquired manufacturing shop in Utah.Bandholz: When performed you obtain a supplier?Ruggiero: Concerning a year as well as a half earlier. Our team had been their customer for many years, so we understood them effectively. A lot of their organization was actually wholesale, which failed to interest our team-- visiting mom-and-pop jewelers. They maintained their wholesale customers and also brand name. Our experts got some of their possessions as well as delivered over workers.Causing a manufacturing team has been among the best traits our experts have actually carried out. It's been actually fabulous to walk out certainly there and view them bring in rings out of Fender guitar cords or even metal coming from an M1 Abrams container.Bandholz: How performs in-house manufacturing influence advertising and marketing?Ruggiero: It is actually been actually substantial. Taking a camera to the other side of the office and also recording the staff using turrets to cut the steel poles or bourbon gun barrels in to rings produces awesome video recording. Our company have our camera workers available regularly. We utilize that footage on our social networks as well as in our adds and also newsletters. We attempt to ensure that given that most companies in the males's band room don't produce. They lose ship or even order from abroad and after that ship it out. Yet our company desire it to last a life-time and also be one thing folks can easily take honor in.Our company've possessed a bunch of excellence along with our military heritage assortment, where we source distinct armed forces components. We possess the M1 Garand rifle supply, the timber component, coming from World War I. Viewing our staff put that in the turret and also reduced a piece out for a ring is actually intriguing.Our advertising and marketing for those rings refer to the past history, the soldiers, where the tool was utilized, and also factors like that. My partner and also I researched filmmaking in college. Our experts use our skills to educate as well as narrate. For example, I lately obtained an email from a customer who shared that his grand daddy utilized to steer M1 containers. The client skilled some of those bands to his grand daddy, as well as they possessed quite a psychological swap. It's nice to help consumers connect with their past times and produce something significant.Bandholz: Where can people purchase a band coming from you?Ruggiero: ManlyBands.com. Our experts have images on Instagram, too. I'm on Twitter and LinkedIn.